K Shopping will open its first pop-up store at the 'Living Power Center,' the largest complex living shopping center in Korea, on the 10th and 11th of this month.
[Asia Economy Reporter Lim Chun-han] K Shopping announced on the 8th that it will open its first pop-up store at the country’s largest complex living shopping center, ‘Living Power Center,’ and hold a surprise live special broadcast on-site for one day only.
This pop-up store will be available on the 10th and 11th at the Kids & Home Furnishing corner on the third basement floor of Living Power Center in Yongin, Gyeonggi Province. It will showcase French fashion brand ‘Giraroche’s’ cowhide crossbody bags, wallets, belt sets, and health functional food brand ‘NutriDay’s’ signature gift sets.
On the first day of the event, a special live broadcast will be held for a total of 4 hours from 10 AM to 12 PM and 2 PM to 4 PM at the K Shopping pop-up store. The live commerce can also be watched in real-time through the K Shopping mobile app and TV app. During the broadcast, 50 customers who provide purchase verification will be selected by lottery to receive a 10,000 won credit reward.
A K Shopping official said, “Customers who visit the site can see and experience the products directly before purchasing, and customers who do not visit in person can also communicate in real-time via mobile to resolve their questions and conveniently purchase products. We will actively seek ways to enhance customer value through continuous differentiation of live commerce and offline events in the future.”
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