Hyundai Card, Industry's First 'AI Monitoring System' Established... "Leading Consumer Protection"

Introducing AI and the Highest Decision-Making Body to Protect Consumers

[Asia Economy Reporter Ki Ha-young] Hyundai Card announced on the 8th that it has introduced new digital services and an internal control system to protect financial consumers.

Hyundai Card has established the industry's first sales monitoring system using an artificial intelligence (AI) counselor. This is to eliminate the possibility of incomplete sales that may occur during the use of financial products such as card loans and revolving credit. The AI counselor calls customers using the products to confirm their understanding of the products and provides additional explanations if needed. This service is provided based on Naver Cloud's Clova AI Call.

On the 30th of last month, the first meeting of the 'Financial Consumer Protection Internal Control Committee,' the highest decision-making body related to financial consumer protection, was held. At the Financial Consumer Protection Committee, chaired by the CEO, key executives directly listen to counseling sessions, understand the current situation from the consumer's perspective, discuss improvements, and implement them immediately. Hyundai Card plans to expand the Financial Consumer Protection Committee to hold meetings quarterly instead of twice a year as recommended by the Financial Consumer Protection Act, proactively protecting consumers by preventing incomplete sales.

Along with this, new types of services for customer convenience are also being prepared. Hyundai Card plans to introduce the 'Quick User Manual' service in December, a guidebook summarizing the core card benefits and usage methods on a single page.