"Securing True Fans is the Key to Shopping Mall Survival"... Cafe24 Provides Big Data Analysis and Differentiation Strategies

Strategies to Increase Loyal Customers
Analysis from Target Audience to Trends

Shin Eonju, Consultant at Cafe24 Marketing Center.

[Asia Economy Reporter Lim Chunhan] Cafe24 is presenting strategies to online shopping malls to increase loyal customers through big data analysis and consulting based on approximately 1.9 million online shopping malls.

On the 8th, Shin Eonju, a consultant at Cafe24 Marketing Center, said, "Expanding the base of loyal customers through big data is the most effective strategy to enhance brand value." She advised that increasing ‘true fan’ loyal customers rather than transient visitors is essential to survive in the world of millions of internet shopping malls.

Consultant Shin recommended the ‘4S Web Marketing Mix Method’ to businesses newly entering the online market. The 4S stands for Scope, Synergy, Site, and System. Entrepreneurs should set the scope to target based on market analysis, integrate areas that can create synergy, and seek ways to expand customer experience online. When supported by a safe and customer-friendly system, the number of customers who trust and seek out the brand increases.

Women’s clothing shopping mall A saw its revisit rate increase from 92.2% last year to 94.8% this year. At this time, sales from returning customers increased by 38.5%. This shopping mall used a strategy to establish brand identity through image advertising. After increasing the inflow of core target customers, they timely proposed products desired by customers based on big data-driven trend analysis, boosting customer purchase conversion.

Cafe24 Marketing Center’s big data marketing consulting is characterized by analyzing everything from shopping mall target analysis to market status and industry trends. It allows understanding what style of clothes shopping mall customers prefer and which channels lead to more purchases, enabling application in various fields such as product planning, site operation, and advertising marketing to maximize sales.

Consultant Shin said, "The core of shopping mall growth is differentiated branding and products," adding, "By utilizing big data collected in real time to predict market changes faster than anyone else and establish new strategies, customer satisfaction can be increased."