Sidiz Receives $10 Million Export Tower Award... "Amazon US Entry Boosts Sales"

[Asia Economy Reporter Kim Bo-kyung] Sidiz, the chair specialist brand of the Persys Group, received the '10 Million Dollar Export Tower' award at the '58th Trade Day' ceremony held on the 6th.

The Trade Day ceremony is hosted by the Korea International Trade Association and organized by the Ministry of Trade, Industry and Energy, annually selecting and awarding companies that have contributed to pioneering overseas markets and increasing exports.

Since entering Amazon US in May 2018, Sidiz has recorded a steep annual sales growth rate of over 400%. In December last year, it became the first domestic chair brand to conduct a live broadcast on Amazon US, and continued activities to communicate with global customers by holding an additional live broadcast last month.

Along with growth in the US B2C (business-to-consumer) market centered on online sales, Sidiz has driven sales increases in the overseas B2B (business-to-business) market, achieving annual exports of 10 million dollars for four consecutive years since 2018.

This year, through the Amazon US promotion conducted during the US Black Friday season, sales increased by 46.5% compared to the same period last year among consumers in the United States.

A Sidiz official stated, "This award is the result of steadily increasing brand awareness and strengthening global competitiveness through marketing targeting overseas consumers," adding, "We will further accelerate active overseas market development and export expansion."