[Asia Economy Reporter Hyunseok Yoo] WizOnSen, a performance content specialized subsidiary of comprehensive media content producer WYSIWYG Studio (hereinafter WYSIWYG), announced on the 7th that it will actively promote the global distribution and circulation of "Phantom: The Musical Live" (hereinafter Phantom Live), which was released on the 1st.
Phantom Live is a work that brings the live musical performance of the domestic hit musical "Phantom," which recorded a 92% seat occupancy rate despite the impact of COVID-19, onto the screen. It is the first cinematic digital content directly produced by WizOnSen, combining WizOnSen's unique cinematic directing and editing with the live musical performance to realize filmic grammar.
WizOnSen implemented outstanding image and sound quality through a total of 21 high-definition cameras, capturing the sense of presence and emotion felt in the musical within the film. Phantom Live was co-produced with the major performance planning company EMK Musical Company, and WizOnSen holds the overseas distribution rights for the work.
Starting with Phantom Live, WizOnSen plans to expand direct investment and production in performance content. Through investment and production, they aim to secure global distribution rights and directly conduct worldwide distribution and circulation such as theater screenings, event broadcasts, and platform sales, thereby establishing a "waterfall revenue structure," according to the company.
WizOnSen is targeting a soft launch of the global performance content OTT (Over The Top) platform "ILLUON" in the first half of next year. Through ILLUON, they plan to showcase various digital performance contents for which they hold distribution rights.
A WizOnSen official stated, "Phantom Live received a heated response in real-time chat and online communities during the live broadcast through Naver online prior to its release," adding, "Phantom Live has been praised as a symbolic work that completely transformed the public perception of 'performance films,' which were previously regarded as mere broadcasts or simple video recordings of existing performances."
He continued, "Currently, the content industry in the digital era is characterized by the creation of added value through reprocessing and reproduction of content in various formats. WizOnSen is continuing to produce and discover diverse digital performance content, based on the insight that traditional performances can also expand digitally and maintain strong vitality through various distribution channels."
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