Samsung C&T Fashion Division AMI Opens Store at Lotte Department Store Busan Main Branch

[Asia Economy Reporter Lim Hye-seon] AMI, a French designer brand under Samsung C&T Fashion Division, announced on the 7th that it has opened a store on the B1 floor of the AvenueL Hall at Lotte Department Store Busan Main Branch, located in Bujeon-dong, Busanjin-gu, Busan. The AMI Lotte Department Store Busan Main Branch store is AMI's eighth store in Korea and the second standalone store in the Busan area.

With an area of 83.2㎡ (approximately 25 pyeong), the store applies a global store concept that incorporates architectural elements of the Paris boutique. AMI's store is composed of the men's collection and the Heart collection.

This season emphasizes a 1990s retro mood. In particular, this winter, AMI introduced 'down jackets' for the first time. AMI's down jackets come in short and mid-length styles.

Currently, AMI sells its products at over 350 locations worldwide, including flagship stores, department stores, and select shops.