Lotte Mart Promotes Pomfret Consumption Event... "Enjoy at Affordable Prices"

Lotte Mart will hold a butterfish consumption promotion event from the 9th to the 15th.

[Asia Economy Reporter Lim Chun-han] Lotte Mart announced on the 7th that it will hold a consumption promotion event to support local fishermen as the catch volume of silver pomfret has increased along the coast of Tongyeong, Gyeongnam, from the 9th to the 15th, causing prices to drop.

During the event period, Lotte Mart has secured 5 tons of silver pomfret for sale. The same event will also be held on Lotte Mart Mall within Lotte ON, allowing customers to conveniently receive fresh silver pomfret delivered right to their doorstep.

Silver pomfret is known to be in season in June during its spawning period, but winter silver pomfret is also famous for its great taste. This is because feeding activity becomes more active to survive the cold winter, increasing the fat content in the flesh, resulting in a chewier and softer flavor.

A Lotte Mart official said, “We planned this event as a great opportunity to offer silver pomfret, known as a premium fish, at an affordable price,” adding, “We will continue to offer delicious seafood at reasonable prices to our customers, so we ask for your continued interest.”