[Asia Economy Reporter Hyungsoo Park] NBT is showing strong performance. The stock price appears to be influenced by both improving earnings and the foundation established for growth as a metaverse platform.
As of 9:19 AM on the 6th, NBT is trading at 25,350 KRW, up 5.19% from the previous trading day.
Founded in 2012, NBT is a mobile point advertising platform company. It launched the world's first smartphone lock screen point service, "Cash Slide," and currently has approximately 27 million cumulative members. Its enterprise business, Addison Offerwall, is a point network platform that systematizes and operates a free point charging infrastructure for partner service media.
Choi Jae-ho, a researcher at Hana Financial Investment, explained, "Addison Offerwall's MAU growth is a barometer of its performance. From 2018 to 2021, MAU grew at an average annual rate of 331% due to the expansion of new partner companies such as Naver Webtoon, Naver Pay, Toss, and Kakao Mobility, as well as increased users per company."
This year, NBT is estimated to achieve sales of 77.6 billion KRW and an operating profit of 3.4 billion KRW. Compared to the same period last year, sales increased by 75.9%, and operating profit turned positive. Operating profit for next year is projected to increase by 130.3% from this year to about 7.9 billion KRW.
Long-term growth expectations have also risen as NCTT Marketing, a 100% subsidiary, is developing "Second Seoul." Lee Sang-heon, a researcher at Hi Investment & Securities, said, "Second Seoul is a metaverse real estate platform that divides the actual Seoul area into tens of thousands of tiles that can be owned. Pre-registrants and land investors will be able to trade Seoul land in NFT form after the investor platform opens this month."
He added, "After the consumer platform service starts in June next year, consumers will be provided with information on what they consumed within Seoul and will be able to receive Second Seoul's own currency as a reward. This is the stage where the economic system concept, a key core of the metaverse platform, is introduced."
Furthermore, he emphasized, "At the end of next year, a targeted advertising platform will be opened through a small business platform. The Second Seoul project is not simply a virtual Seoul implemented as a metaverse, but aims to be a platform connecting Seoul citizens and small business owners living in the actual Seoul."
Going forward, the researcher predicted that effects such as customer attraction and growth potential as a metaverse platform will become more visible.
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