[Asia Economy Reporter Ji Yeon-jin] Hana Financial Investment announced on the 6th that it has selected seven in-house models consisting of employees and their families and will begin full-scale activities.
Breaking away from the usual advertising format featuring celebrities as models, Hana Financial Investment, which gained attention with advertisements starring employees and pets, plans to approach customers this time with in-house models.
The selection of in-house models was conducted in an untact manner through a mobile application system considering the COVID-19 situation. After a fierce competition with a 9:1 ratio, a total of seven were selected: four employees and three family members of employees. The judging was directly handled by a panel composed of employees who had previously acted as models in existing advertisements, and the in-house models recently completed shooting smoothly by actively posing in the studio.
The newly selected in-house models plan to approach customers with a differentiated image unique to Hana Financial Investment through friendly and trustworthy advertising and promotional content. The new faces will be seen in Hana Financial Investment’s new financial products, services, and events.
Kim Joon-tae, a manager at Hana Financial Investment who won the grand prize in the audition, said, “When I first received the recommendation and applied, I was half in doubt and thought it would be a way to create work-related topics, so I am honored to have won the grand prize,” adding, “I will approach my model activities with pride as a Hana member.”
Meanwhile, as part of enhancing the credibility of products and services, Hana Financial Investment directly featured responsible employees in advertisements for the Gift Lab, Hip-hop Lab, and 1Q Stock, which were launched this year.
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