"Christmas Gifts, 80% of Store Blocks at Emart24 Are 'Hot Deals'"

'Emart24 Block'.

Block Hot Deal via Emart24 Mobile App Reservation Purchase Starting at 10 AM on the 6th
Blocks Modeled After Stores Convey a Friendly Image to Both Adults and Children

[Asia Economy Reporter Yuri Kim] Emart24 is holding a 'Hot Deal' event for block enthusiasts in celebration of Christmas.

Starting at 10 AM on the 6th, Emart24 will sell 'Emart24 Blocks' for 4,900 KRW through reservation purchases on its mobile application (app). Although the blocks are priced at 24,900 KRW, customers who pay via the app will receive a 20,000 KRW voucher usable like cash at Emart24, effectively purchasing the blocks at an 80% discount for 4,900 KRW.

This product is a block set that allows customers to assemble an Emart24 store, with detailed and precise designs including interior fixtures and exterior signage. Customers wishing to purchase can pay through the Emart24 mobile app reservation purchase. They can pick up their orders at the designated store on the specified date.

Emart24 is also running a block SNS event. From the 6th to the 19th, participants can creatively combine Emart24 blocks with other blocks to build a unique 'Emart24 Block Store,' take photos, and upload them to Emart24’s official Instagram. Ten winning entries will be selected through internal staff voting.

The ten winners will receive gifts such as 'LEGO Marvel Studios Iron Man' (5 winners) and 'LEGO Disney Mickey Mouse' (5 winners), valued between 100,000 and 200,000 KRW. The ten selected works will be featured on Emart24’s official Instagram from the 20th to the 27th, where a comment vote will determine the top 3. Customers selected as the Best 3 will receive LEGO sets valued between 200,000 and 300,000 KRW (including Ideas Home Alone, DC Comics Batman Batmobile Tumbler, and Star Wars R2-D2).

An Emart24 representative said, "We wanted to give block enthusiast customers a Christmas gift by selling blocks that naturally promote Emart24’s friendly image at an unprecedented price," adding, "Going forward, we plan to offer various products and services through the Emart24 app so that customers can have new experiences on digital platforms, and these experiences will become a driving force for customers to revisit Emart24."