'Movie-like' LG CordZero A9S Objet Collection Ad Surpasses 10 Million Views

[Asia Economy Reporter Kim Hyewon] The advertisement video introducing LG Electronics' cordless vacuum cleaner 'CodeZero A9S Objet Collection' surpassed 10 million views within three weeks of its release.

LG Electronics produced this advertisement video (DCA·Dust Cleaning Agent) to showcase the cleaning performance of the LG CodeZero A9S and released it on the 10th of last month. Previously, the two episodes of Clean Holmes, created with the concept of a popular British drama, also exceeded 10 million views.

LG Electronics created the process of secret agents using the outstanding performance of the LG CodeZero A9S to eliminate various dust monsters like a movie. The agents vacuum up floor dust monsters in dusty places with the LG CodeZero A9S. Utilizing the A9S, which can simultaneously vacuum and mop with one device, they also remove adhesive dust monsters stuck to the floor.

The remaining dust monsters are eliminated using the final secret weapon, the All-in-One Tower. By attaching a fully charged additional battery and accessories such as the bedding and crevice nozzles to the A9S, they remove dust monsters infiltrated into sofas and bedding. The agents complete their mission by emptying the dustbin filled with dust monsters using the All-in-One Tower's 'automatic dustbin emptying function.'

Park Kyungah, Executive Director of Brand Communication at LG Electronics Korea Sales Headquarters, said, "We will carry out various marketing activities to promote LG Electronics' premium cordless vacuum cleaners from the customer's perspective, including advertisements that naturally incorporate the product's performance and convenience into movie-like content."