"Cheaper Deals on This Year's Bestsellers" ... Lotte ON's '2021 Shopping Summary' Until the 12th

'First Monday' and 'After Week' Events Offer Up to 70% Discount

[Asia Economy Reporter Jo In-kyung] Lotte ON announced on the 5th that it will hold the 'First Monday' and 'After Week' events from the 6th to the 12th, showcasing about 30 of the most sold popular products of the year and offering discounts of up to 70% on more than 70 brands.

According to Lotte ON, the First Monday event, held on the first Monday of every month since last September, drives Lotte ON's overall performance, with average sales 84% higher and the number of purchasing customers 65% higher than usual. On event days, new customers also increase by more than 80% compared to the daily average.

Especially this year, First Monday saw popularity in related products due to the spread of COVID-19 and social distancing measures. 'e-Coupons' gained attention as gifts in the contactless era, recording the highest sales and volume during the event period, with over 40,000 e-coupons sold in October alone. Additionally, with prolonged home-staying, demand for processed and frozen foods increased, and growing interest in health boosted the popularity of health functional foods, which accounted for more than 30% of the top 100 First Monday sales products. Digital electronics also held a significant share in sales as PC-related products became popular due to remote classes and telecommuting.

Lotte ON offers up to 20% discount coupons and up to 10% instant card discounts on First Monday. Starting at 8 a.m. on the 6th, the first 50,000 customers will receive a stackable card discount coupon of up to 20%. First-time buyers can get coupons for up to 50% off, and additional discounts of up to 15% are available at online malls of affiliated companies such as department stores and marts.

In the '2021 Shopping Settlement' special exhibition, about 30 popular products are sold at discounted prices, and customers earn 10,000 L.Points when purchasing best-selling products. 'Lactofit Saengyusangyun Gold 5X (4 bottles)' is sold at a final discounted price of 39,530 KRW, and 'Coca-Cola Zero (300ml*24)' at 17,680 KRW. Various products such as Samsung laptops and Galaxy Buds are also offered at discounted prices.

From the 7th to the 12th, After Week continues the discount benefits at the level of First Monday with up to 15% discount coupons and up to 7% instant card discounts.