[Asia Economy Reporter Hyunseok Yoo] Creators Company Geumyoilyeoseotsi announced on the 3rd that it won three main awards at the ‘2021 Korea Advertising Awards’.
The ‘Korea Advertising Awards’ is the most prestigious advertising ceremony in Korea, hosted by the Korea Advertising Federation. This year marks its 28th edition. The winners are selected by a judging panel composed mainly of industry advertising professionals, academic professors, and brand managers from various industries, who evaluate entries based on creativity, completeness of the work, relevance to the brand, message delivery, and social reflective expression.
At this ceremony, Geumyoilyeoseotsi won three awards for the ‘G9 Instagram Escape Room Game’ campaign in collaboration with eBay Korea: △Gold Award in the Social Communication category △Bronze Award in the Branded Content category △Bronze Award in the Promotion category.
The ‘G9 Instagram Escape Room Game’ campaign by Geumyoilyeoseotsi, which won awards in three categories, was planned and executed to strengthen the brand identity of ‘overseas direct purchase = G9’ and provide enjoyment to consumers amid recent restrictions on overseas travel and shopping due to COVID-19.
The company analyzed that the ‘gamification’ campaign, which utilized basic Instagram features such as tagging, following, and sliding to enable consumers to enjoy shopping and games while traveling the world virtually through online life, received positive feedback from consumers.
Jeon Youngseop, co-CEO of Geumyoilyeoseotsi, said, “It is very meaningful that a single creative campaign by Geumyoilyeoseotsi, which boldly challenged itself as a startup, won three main awards at the most prestigious Korea Advertising Awards in the country. We will continue to grow as a creators company that offers satisfying solutions with stories that resonate with various brands.”
Founded in 2018, Geumyoilyeoseotsi is a digital campaign specialized agency capable of handling diverse content across NTC and 2D fields, from strategic planning to campaign production, production directing, and filming.
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