[Asia Economy Reporter Seungjin Lee] Daesang announced on the 3rd that the 'Honsul Seonpunggi' campaign by Anjuya, a home meal replacement (HMR) brand specializing in anju (side dishes for alcohol), won awards in two categories at the Korea Advertising Awards.
Launched in July, Anjuya's ‘Honsul Seonpunggi’ is a desk fan designed with a hand holding a glass, utilizing the fan's rotation function to allow solo drinkers to toast. It received a hot response, selling out its initial stock within a day of release. Recognized for cleverly presenting a way to enjoy drinks and anju during the COVID-19 situation, it won the Silver Award in the 'Promotion' category and the Bronze Award in the 'Communication Design' category for its design that intuitively conveys the slogan ‘A new breeze is blowing through anju.’
Now in its 28th year, the Korea Advertising Awards is a prestigious comprehensive advertising award with about 2,000 entries annually across all advertising media including TV, digital, print, and outdoor.
The Watermelon Consulting & Communication, which developed the Anjuya Honsul Seonpunggi campaign, stated that they will continue to develop campaigns that earn consumers' love for Anjuya.
A Daesang official said, "Anjuya, as a leading brand in the domestic anju market, will continue to communicate with consumers."
Related videos can be viewed on the Korea Advertising Awards website and the Chungjungone YouTube channel.
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