[Asia Economy Honam Reporting Headquarters Reporter Shin Dong-ho] Gwangju Shinsegae Co., Ltd. (CEO Lee Dong-hoon) has embarked on promoting local brands to fulfill the role of its local corporation.
According to Gwangju Shinsegae on the 2nd, the ‘Chwihyangdam and Museum Jaehee’ pop-up store will be held until the 8th.
These are local brands rooted in Damyang, striving with all their might to grow into global brands.
‘Chwihyangdam,’ meaning it contains the tastes of nature and Damyang, is a lifestyle select shop that introduces products made by artists active in Damyang, promoting Damyang and pursuing mutual growth.
You can find works designed in traditional ways such as bamboo crafts that capture the atmosphere of Damyang, adapted to the practicality of modern people.
Designer Kim Jaehee’s Museum Jaehee is a Korean art shoes brand that takes ‘chess’ as a motif and proposes five emotions?With, Happy, It, Taste, Empty?reinterpreted in a modern way.
Breaking the existing framework of local specialties and incorporating the concept of enhancing by emphasizing local characteristics, it has grown into art shoes by visualizing images with colors and Korean feelings that give the closest impression.
This pop-up exhibition will be held at the Special Stage on the basement first floor of the main building until the 5th, then move to the first-floor event hall from the 6th to the 8th.
Lee Dong-hoon, CEO of Gwangju Shinsegae, said, “To fulfill our social responsibility as a local corporation, we will continue to collaborate with representative local brands,” adding, “In addition to promoting local brands, we will continuously pursue ESG management such as regional coexistence and environmental protection.”
Honam Reporting Headquarters Reporter Shin Dong-ho sdhs6751@asiae.co.kr
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