[Asia Economy Reporter Ryu Tae-min] KCC Construction announced on the 2nd that the advertisement for its residential brand Switzen, titled "A House That Protects the Home, Lighthouse Project," won the Grand Prize in the TV Video category and the Silver Prize in the Digital Video category at the 2021 Korea Advertising Awards.
KCC Construction continued its winning streak for the third consecutive year at the 28th Korea Advertising Awards this year. "A House That Protects the Home, Lighthouse Project" received significant attention upon airing by addressing the story of the "security guards," who are encountered daily in everyday life but often taken for granted. In particular, the copy "When everyone's lights go out, there is still a house whose light does not go out" provided an opportunity to once again appreciate the importance of security offices and security guards who always shine a light for everyone.
Through the Switzen Lighthouse Project, KCC Construction carried out a campaign to improve more than 40 aging security offices free of charge within apartments built by KCC Construction nationwide. Starting with Geumgang Imaechon Apartment, they improved the working environment for security guards by conducting ▲ interior and exterior repairs ▲ replacing furniture such as desks and chairs ▲ installing small air conditioners and refrigerators, completing the planned renovations of over 40 security offices this year.
A KCC Construction official stated, "The viewers' empathy and support for KCC Construction's decisions and actions seem to have been the driving force behind the high view counts of this campaign video," and added, "To express our gratitude for the viewers' positive response and support for this project, we plan to air a special Lighthouse Project video that allows viewers to directly see the ongoing nationwide security office improvements."
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