Cheil Worldwide Wins 5 Grand Prizes at the '2021 Korea Advertising Awards'

Cheil Worldwide won a total of 11 main awards at the '2021 Korea Advertising Awards,' including 5 Grand Prizes, 3 Gold Prizes, 2 Silver Prizes, and 1 Bronze Prize.

[Asia Economy Reporter Lim Chun-han] Cheil Worldwide announced on the 2nd that it won a total of 11 main awards at the '2021 Korea Advertising Awards,' including 5 Grand Prizes, 3 Gold Prizes, 2 Silver Prizes, and 1 Bronze Prize. With this achievement, Cheil Worldwide has set a new record for the most Grand Prizes won at the Korea Advertising Awards.

Samsung Electronics' 'Join the Bespoke·Come Bespoke Home' campaign won the Grand Prize in the Integrated Campaign Strategy category. This project, which expanded the fandom unique to Bespoke through various marketing efforts, gained great popularity by using Seo Taiji and Boys' 1995 song 'Come Back Home' as background music. The 'Join the Bespoke' campaign was also selected as a Gold Prize winner in the TV Video category.

Emart's 'Light Saber' campaign won Grand Prizes in two categories (Outdoor and Communication Design). The Light Saber campaign, conducted to ensure safe shopping for customers visiting offline stores, was a project that produced and operated special carts equipped with LED sterilizers on the handles, inspired by the fact that consumers spend a long time holding the cart handles while shopping at large supermarkets.

Cheil Worldwide's 'Slow Road' campaign, which introduced a slow road navigation service in Jeju Island in collaboration with Jeju Special Self-Governing Province, Jeju Tourism Organization, and T Map Mobility, won the Grand Prize in the Promotion category. KT's 'C-ITS Miracle Road' campaign won the Grand Prize in the Public Service Advertisement category. This campaign was highly praised for emotionally depicting the moment a heavily pregnant woman is swiftly transported to the hospital with the help of C-ITS.

The Korea Advertising Awards is the most prestigious advertising award in Korea. This year, about 2,500 works were submitted across 13 general categories, resulting in fierce competition. The awards ceremony will be held offline on the 3rd at COEX in Samseong-dong, Seoul.