[Asia Economy Reporter Eunmo Koo] Nasmedia, the digital media rep of KT Group, announced on the 1st that it was selected as the winner in the Brand Awareness category at the 'Google Premier Partner Awards 2021.'
The Google Premier Partner Awards is an event held for Google partner companies worldwide. On the 25th of last month, Google presented awards to companies that achieved outstanding results in the digital marketing industry through the Google Premier Partner Awards 2021.
This year, awards were given in five categories: Brand Awareness, Lead Generation, Online Sales, App Growth, and Best Team. Among them, Nasmedia was recognized for its achievement in increasing brand awareness for sustainable growth and won in the 'Brand Awareness' category.
Google stated, "The level of submissions for this year's awards was very high, and the Kolon Industries FnC Division Kolon Sports (agency: Innocean Worldwide) campaign by Nasmedia, which won in the Brand Awareness category, was impressive."
The Kolon Sports campaign utilized YouTube products aimed at important reach and view objectives for brand awareness goals, and optimized products suitable for inflow and conversion purposes. In particular, micro-targeting evoked empathy for product needs, naturally inducing purchase motivation.
A Nasmedia official said, "Kolon Sports is the most popular outdoor clothing brand in Korea, and Nasmedia was able to effectively induce not only branding but also online purchases, enabling us to win in the Brand Awareness category," adding, "As a Google Premier Partner, we plan to continue supporting client growth by strengthening Nasmedia's unique digital expertise and data analysis capabilities."
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