[Star+] Lim Young-woong Expands Self-Identity Through Alter Ego, a 'Smart Move'

Lim Young-woong / Photo by Mulgogi Music

[Asia Economy Reporter Lee Isul] Singer Lim Young-woong is revealing diverse facets of himself through his alter ego, Lim Young-gwang. His clever moves stand out.

Lim Young-woong recently gained popularity by portraying the college student Lim Young-gwang in the YouTube content "Young-gwang Theater," a parody of "Human Theater."

In the content, Lim Young-woong transforms into Lim Young-gwang, who sports horn-rimmed glasses and a calm hairstyle, exuding fresh charm. The various scenes unfolding as he goes through a tumultuous day are entertaining like a sitcom in "Young-gwang Theater."

Lim Young-gwang is a cynical, romantic yet clumsy college student, a very serious and old-fashioned character who is distant from the digital world. Through him, Lim Young-woong gains popularity with his comedic and sly persona. The cute and lively charms of Lim Young-gwang were enough to captivate fans' hearts.

Lim Young-woong debuted in 2016 with "Miwayo" and won first place (眞) on TV Chosun's "Tomorrow is Mr. Trot" in March last year. He also appeared on shows such as "Love Call Center" and "Bongsunga School."

Having steadily completed his activities, Lim Young-woong has spread his wings as a solo artist. He is dominating various music charts, demonstrating music power that transcends generations, and his online video views are also breaking overwhelming records.

Moreover, Lim Young-woong continues his challenges by revealing a new face through his alter ego in YouTube content.

It is a clever move. Breaking away from the neat image of "singer Lim Young-woong," he is unfolding another self as the unpretentious youth Lim Young-gwang.

Previously, Yoo Jae-suk gained great popularity by performing as the trot singer Yoo San-seul, an alter ego. Additionally, Lee Hyori and Rain also gained popularity by forming the group SSAK3.

In the past, "alter ego" was considered a commercial trend, but not anymore. The dominant view now is that it represents an "expansion of self-identity," as it allows artists to bring joy to fans through various faces and naturally expose new sides of themselves.

The popularity of Lim Young-woong's Lim Young-gwang content seems to be influenced by this factor. While steadily pursuing his singing career, he provides joy to fans and communicates through his alter ego, which is another clever method.

Lim Young-woong, who has filled this year with commendable moves, is anticipated to show what kind of image he will present next year. Attention is focused on the activities he will showcase as an entertainer spreading his wings.