[Asia Economy Reporter Moon Hyewon] Pizza Hut announced on the 26th that it has selected actors Lee Byung-hun and Heo Sung-tae, who starred together in a Netflix original content, as models and will launch the ‘Pizza Hut Original Series’ advertising campaign.
Pizza Hut chose Lee Byung-hun, a representative global star known for his outstanding acting, and Heo Sung-tae, who earned recognition for his exceptional acting skills with the nickname ‘World Wide Villain,’ as models, judging that their global images align with the premium pizza brand image of Pizza Hut.
With the new models Lee Byung-hun and Heo Sung-tae, Pizza Hut plans to strengthen its premium image and focus on attracting new customer segments.
Pizza Hut will expand its touchpoints with customers by releasing a high-quality series video reminiscent of Netflix’s original content under the concept of the ‘Pizza Hut Original Series,’ which resembles a movie.
The first advertisement video carries the slogan ‘Enjoy Together Again,’ delivering a message to enjoy Pizza Hut together through the launch of new products and the revival of the 30s and 40s promotion.
The ‘Rib Steak Bite Pizza’ featured in the advertisement is characterized by topping 180g of rib-flavored rib steak, which is 1.5 times the amount of the existing premium pizza toppings. It boasts a splendid topping lineup with sweet pumpkin sweet potato, rich-flavored cream cheese, and roasted tomato. The Rib Steak Bite Pizza can be enjoyed with the ‘Gold Bite’ edge, filled with sweet potato mousse and cheese.
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