GS Shop Reorders Skincare Brand 'VU'... Model Jeong Iseo Selected

[Asia Economy Reporter Kim Yuri] GS Retail's GS Shop announced on the 25th that it has selected actor Jung I-seo as the exclusive model for the skincare brand 'VU'. Due to most of the prepared stock being sold out during the launch broadcast, a reorder (additional production) was made, and an additional broadcast is being prepared.

Jung I-seo, chosen by GS Shop as the promotional model for VU, is a rising actress known for her roles in the dramas 'Mine' and 'Gumiho-dyeon'. She recently revealed in a broadcast media interview that she actually uses the VU Ampoule Cleanser, which led to her appointment as the model.

GS Shop expects a synergistic effect as actor Jung I-seo's clear and pure image aligns well with the VU skincare brand image.

The VU Ampoule Cleanser, known as the 'milk protein cleanser,' contains 37% milk protein extract as the first ingredient in its formula. VU is a brand born from listening to the stories of about 1,000 customers, and this product was launched after 40 tests over the course of a year.

The VU Ampoule Cleanser gained great popularity as most of the 5,000 sets prepared for the launch broadcast on the 30th of last month were sold. GS Shop stated, "We urgently proceeded with additional production and resumed live broadcasting in about a month."

The second sales broadcast is scheduled to take place on the 27th from 4:20 PM for one hour.