Lotte Hosts 'Super Blue Marathon' to Improve Awareness of Disabilities

Lotte will hold the '2021 Super Blue Marathon Virtual Run' until the 30th.

[Asia Economy Reporter Lim Chunhan] Lotte announced on the 23rd that it will hold the '2021 Super Blue Marathon Virtual Run' with Special Olympics Korea until the 30th to raise awareness of disabilities.

The Super Blue Marathon is part of the Super Blue campaign that Lotte and Special Olympics Korea have been conducting together since 2014. It is an event where people with and without disabilities tie blue shoelaces symbolizing hope and independence for people with disabilities and run together.

This time, considering the COVID-19 situation, the event will be held as a non-face-to-face virtual run for the first time. The virtual run uses individual running applications (apps), allowing participants to run a pre-selected course (5km or 10km) at their preferred time and place during the event period.