Twosome, Enhances Customer Benefits with Launch of 'Twosome Place Shinhan Card'

Lee Sang-mu, Head of Sales and Marketing at Twosome Place (left), and Lee Seok-chang, Head of Play Platform Group at Shinhan Card (right), are posing at the partnership signing ceremony.

[Asia Economy Reporter Moon Hyewon] Twosome Place announced on the 23rd that it will launch the ‘Twosome Place Shinhan Card,’ a private label credit card (PLCC), in partnership with Shinhan Card.

The Twosome Place Shinhan Card is the first PLCC introduced by Twosome, available in both credit and debit versions. For credit cards, a 30% discount is offered on general payments made at Twosome Place stores and through the Twosome Heart app (Twosome Order, whole cake reservations). A 5% payment discount is also applied when purchasing Twosome gifts and recharging gift cards. Debit card users can receive 20% cashback on store purchases and 3% cashback on Twosome gifts and gift card recharges. Discount benefits are capped at a maximum of 30,000 KRW depending on the previous month’s usage amount.

For customers who frequently use Twosome Place, two free coffee or beverage size-up coupons (credit) or one coupon (debit) are provided monthly, and as a new card issuance benefit, five Twosome Hearts are credited (once after issuance). Additionally, up to 40,000 KRW in mobile coupons are offered based on the annual spending at Twosome Place franchise stores.

Another feature is lifestyle services tailored to the target customer base. Discounts include 1,000 KRW off OTT payments such as Netflix and YouTube Premium, 2,000 KRW off delivery apps like Baedal Minjok and Yogiyo, and a 5% discount on public transportation (bus, subway). Debit card customers also receive a 1,000 KRW cashback on OTT payments.

The Twosome Place Shinhan Card is available in five designs. Customers can choose according to their preference, from the ‘Lenticular’ design card that shows different images of the signature ‘Strawberry Chocolate Fresh Cream’ cake and ‘Iced Americano’ depending on the angle, to the ‘Do some good’ card that incorporates eco-friendly materials using wood.

Applications for issuance are available from the 24th via the Twosome Heart app, with an annual fee of 22,000 KRW for domestic use only and 25,000 KRW for international use (Mastercard). To commemorate the launch of the Twosome Place Shinhan Card, an event is being held from the 24th until the 31st of next month, where customers who spend over 30,000 KRW at any Twosome Place store or through the Twosome Heart app will receive a 30,000 KRW mobile coupon.