DB Insurance Operates Metaverse Channel to Strengthen Communication with MZ Generation

DB Insurance announced on the 22nd that it will operate a channel in the metaverse (extended virtual world) to communicate with the MZ generation (Millennials + Generation Z).

[Asia Economy Reporter Oh Hyung-gil] DB Insurance announced on the 22nd that it will operate channels in the metaverse (extended virtual world) to communicate with the MZ generation (Millennials + Generation Z).

'Promi Camping World,' where users can empathize with and enjoy the necessity of insurance, operates on the metaverse platform Zepeto, while 'Promi Town,' where insurance information can be obtained, operates on Gather Town.

At the Promi Town customer center, professional consultants specializing in insurance are available for consultation at all times, answering various inquiries including insurance subscription consultations, coverage analysis, and financial planning.

Additionally, DB Insurance is conducting an event until the 17th of next month, where participants can access the online promotion page through the 'Join the Metaverse' banner on the DB Insurance website and enter for a chance to receive gifts. To commemorate the founding year of DB Insurance, 1962, which will mark its 60th anniversary next year, a total of 1,962 winners will be selected by lottery to receive various prizes, including a Samsung Bespoke wireless vacuum cleaner.

A DB Insurance official stated, "We will strengthen communication with the MZ generation and actively strive to provide non-face-to-face insurance services using metaverse platforms."