[Asia Economy Reporter Yuri Kim] 11st announced on the 21st that it will hold the '11st Black Friday Original' sale from the 22nd to the 30th in celebration of Black Friday (November 26), the largest shopping event in the United States.
This year's 11st Black Friday event will be held on the largest scale ever with Amazon's participation. They have selected products that ranked high in sales at the Amazon Global Store, which opened at the end of August, as well as product categories that have been popular in previous Black Friday sales, preparing about 50,000 popular Amazon products with discounts of up to 50%. They also added 5.5 million popular products in the 11st overseas direct purchase category. Last year, the number of discounted products for 11st Black Friday was about 2.8 million.
Among the approximately 50,000 Amazon deals, about 300 are exclusive special offers prepared only for 11st. These are up to 50% cheaper than the regular price. The products include health supplements such as vitamins, which have steady direct purchase demand, kitchenware such as tumblers, and cosmetics.
Deals in popular Amazon categories are also available. The beauty category offers up to 50% off, the health supplements category up to 40%, the digital and home appliances category up to 40%, and the kitchenware category up to 40% discounts during the event. On the 26th, a special Black Friday live broadcast featuring the Amazon Global Store will be held through 'Live11', and on the 29th, a Cyber Monday live broadcast will be presented.
Discounts in collaboration with global partner malls such as iHerb, Ople.com, and Vitatra, which are hosted on 11st, will also be offered. Nutritional supplements from iHerb and Ople.com will be discounted up to 70%, and other popular direct purchase items such as CP Company sweatshirts, luxury brand fashion accessories, LG 75-inch TVs, UGG shearling slippers, and Illy coffee machines will be available at discounted prices.
The Amazon Global Store on 11st, which opened at the end of August, is a service that allows convenient searching, ordering, and payment of tens of millions of Amazon products on 11st. 11st members can enjoy free shipping (excluding some products) when purchasing over 28,000 KRW at the 11st Amazon Global Store. Customers subscribed to 'Uju Pass' receive free shipping (excluding some products) even when purchasing a single item regardless of the purchase amount.
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