Apple Announces Self-Repair for iPhone A/S, Allowing Consumers to Fix Devices Themselves

[Image source=Reuters Yonhap News]

[Asia Economy Reporter Kwon Jae-hee] Apple, which has maintained a strict policy on iPhone repairs, has changed its stance. Apple, which only allowed repairs through official channels, will now permit 'self-repair' for certain types of malfunctions. This policy is expected to be implemented as early as next year.

According to the Wall Street Journal (WSJ) on the 17th (local time), Apple announced plans to implement this system as early as the beginning of 2022. The scope of self-repair allowed will be limited to common issues such as iPhone displays, batteries, and cameras. The range of self-repairable parts is expected to expand further in the future.

Apple plans to provide genuine parts and repair tools to users who wish to perform repairs themselves. Although the prices of parts will be announced next year when this policy is implemented, it is known that they will be sold at the same prices currently offered to repair shops.

Until now, Apple has strictly enforced its own regulations that iPhone repairs must be done only through Apple Stores and authorized service providers. Even a record of repair by a private company rather than an authorized provider could result in refusal of part replacements or repairs under warranty.

The reason Apple has changed its strict repair policy is due to ongoing consumer dissatisfaction. Although Apple has nearly doubled the number of repair centers over the past three years, complaints from consumers about the inconvenience of repairs have persisted.

Additionally, the Biden administration instructed the Federal Trade Commission (FTC) in July to improve practices by some electronics companies, including Apple, that restrict consumer choices regarding repairs.

Apple plans to first introduce this system in the United States and then expand it to other countries.

Apple emphasized, "This policy is intended for users who have knowledge and experience related to electronic device repairs."