Gmarket, Auction, and G9 sold a total of 25.43 million products during the country's largest shopping festival, "Big Smile Day," held from the 1st to the 12th.
[Asia Economy Reporter Lim Chun-han] Gmarket, Auction, and G9 announced that they sold a total of 25.43 million products during the country's largest shopping festival, 'Big Smile Day,' held from the 1st to the 12th. This amounts to an average of 2.12 million products sold per day and 88,000 products sold per hour.
During the event period, the average daily number of visitors increased by 12% compared to usual, and the average number of orders surged by 42%. The number of customers purchasing items for the first time on Gmarket, Auction, or G9 during this event was also 11% higher than usual.
High-priced digital and home appliances such as iPhones, robot vacuum cleaners, and kimchi refrigerators sold particularly well, and with more outings due to the With-Corona policy, cosmetics and clothing also gained popularity. The 12 live shows held during the event recorded a cumulative viewership of 13.3 million.
A Gmarket representative said, "Living up to its title as the nation's largest shopping festival, this Big Smile Day achieved outstanding results by offering unprecedented discounts and differentiated entertainment." They added, "We will continue to provide bold benefits and new experiences to meet consumers' expectations."
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