"Targeting Camping Enthusiasts by Combining Experiential Content"
Up to 20% Discount on Camping Gear at Lotte ON from 18th to 21st
[Asia Economy Reporter Kim Yuri] Lotte Department Store announced on the 14th that it has opened a 'Camping Specialty Store' at its Jamsil branch.
Lotte Department Store is sequentially opening a camping specialty store with a sales area of about 450㎡ on the 6th floor of the Jamsil branch, aiming to target winter camping enthusiasts.
As camping, once enjoyed by a niche group of enthusiasts, has become popularized, Lotte Department Store's sales related to camping gear from January to October this year surged by 63%. Last year, about 40% of the annual camping gear sales were made in the fourth quarter. This is analyzed to be because winter camping is called the "flower of camping" among campers, and more specialized equipment is needed to withstand the cold weather.
At Lotte Department Store Jamsil's 'Camping Specialty Store,' customers can find a variety of camping specialty brands and popular products that are hard to find in regular department stores. For example, 'Montbell Camping Shop' is a camping specialty select shop where you can find 'Montbell' tents, sleeping bags, chairs, tables, cookware, as well as popular brands like 'Helinox' all in one place. Especially, it sells 'Helinox' chairs, which are also popular online. It is also notable that, for the first time in a domestic department store, the 'Montbell' products are composed only of imported items rather than simple licensed products, enhancing product quality. The eco-friendly camping brand 'ZeroGram' sells camping gear and clothing made from recycled plastics, leading the way in responsible consumption. 'The Gear Shop' curates and offers popular products from well-known domestic and international camping brands such as 'Arc'teryx,' 'Scarpa,' and 'Big Agnes.'
By combining experiential and digital elements, anyone can easily explore and purchase various products. Each store allows customers to touch and try camping gear such as tents and sleeping bags, and at 'Montbell Camping Shop,' customers can also explore products not available in-store in detail through a touchscreen. With brand experts on site providing consultations to find the optimal products for customers, even 'Camlingi (Camping + Children)' can purchase without difficulty. Jamsil branch is also holding an event until the 30th, offering gifts such as 'thermal scarves,' 'neck warmers,' and 'balaclavas' based on purchase amounts to customers preparing for winter camping.
Lotte Department Store is conducting various camping brand pop-up events at different stores. At Lotte Premium Outlet Time Villas, which opened in September, the camping specialty brand 'Snow Peak' has been introduced in a transparent glass villa set against the backdrop of Barasan Mountain, providing various experiential contents. During last Chuseok, unique gift sets targeting campers, such as 'Tomahawk Steak' and 'Seafood Grill Set' that can be grilled directly at the campsite, were sold and gained popularity.
On Lotte ON, from the 18th to the 21st, the 'Camping Gear Sale with Benefits' will be held, offering up to 20% discounts on various camping gear. Brands such as 'Minimalworks,' 'Mokwon Jangjak,' and 'Giduen' will participate.
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