[Asia Economy Reporter Seungjin Lee] Samsung C&T Fashion Division's specialty mall SSF Shop announced on the 11th that its official YouTube channel, Sesapae TV, has surpassed 100,000 subscribers.
SSF Shop is strengthening communication with the MZ generation (Millennials + Generation Z) under the slogan "Fashion Loved by the World." In particular, Sesapae TV, SSF Shop's official YouTube channel, is gaining popularity by offering customer participation and experiences rather than just viewing content, providing not only fashion information but also entertainment elements as a fashion specialty channel.
Its representative contents such as "Delivery Professionals," "Photo Shoot Hotspot," "Back to the Wardrobe," "Fashion Public Forum," "Fashion Soup," and "Style Muse" have recorded over 13 million views in total, with engagement including comments and likes reaching nearly 50,000.
"Brand Songs Chained Together" recorded 2.11 million views, and popular contents are attracting hundreds of thousands of views, gaining widespread popularity.
Meanwhile, the live commerce "Sesapae LIVE," hosted by professional show hosts, explains products in detail through real-time communication with customers and provides immediate feedback on styling. Fashion experts, including in-house employees, propose solutions live on air. So far, live broadcasts have been conducted featuring brands loved by the MZ generation such as Ami, Comme des Gar?ons, Kuho Plus, Maison Kitsun?, and Beanpole Kids, receiving positive responses.
To celebrate reaching 100,000 subscribers, SSF Shop has prepared various events. Until the 21st, visitors to Sesapae TV can simply select the gift they want and enter a draw to win various prizes, including bags from Lemaire and Kuho, Ami knitwear, Theory and Brooks Running outerwear, and Comme des Gar?ons sneakers. All participants will also receive a separate 5% discount coupon.
Additionally, a nickname contest for Sesapae TV subscribers is underway. SSF Shop plans to foster communication based on intimacy among subscribers through the nickname and operate the community sincerely. Entries are accepted via comments on Sesapae TV until the 21st of this month, and a nickname will be selected from the submissions.
Kim Jung-sun, head of the Online Marketing Team, said, "Thanks to the sincere interest and love from customers who love fashion, Sesapae TV reached 100,000 subscribers within four months of its launch," adding, "SSF Shop will strive to form a positive consumer attitude through genuine communication with the MZ generation based on differentiated video content."
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