[Asia Economy Reporter Jeong Hyunjin] Daewoo Winia Group's Winia Aid announced on the 9th that it will hold the 'Dimchae Kimchi Making Festa' event for customers who purchase Dimchae kimchi refrigerators, Winia washing machines, and Winia French refrigerators at the specialty store Winia Dimchae Stay.
The special discount promotion applies to a total of 14 products: 4 models of the Dimchae stand-type, 3 models of the premium double-door refrigerator Winia French, 5 models of Winia drum washing machines, and 2 models of regular washing machines. The event offers discounts of up to 1 million KRW depending on the model. Additionally, customers who purchase two event appliances simultaneously, such as refrigerators and washing machines along with Dimchae, will receive up to 700,000 points usable at Winia Dimchae Stay and Winia e-Shop. Customers who purchase the 2022 model Dimchae event products will also receive additional gifts.
For washing machines, a trade-in program is offered alongside the special discount event. Customers who return their existing home washing machines regardless of brand and purchase the event Winia washing machines can receive compensation of up to 100,000 KRW. Furthermore, the first 1,000 customers who purchase Winia washing machines will receive gifts on a first-come, first-served basis.
In addition, customers purchasing products through this event and paying with affiliated credit cards linked to Winia Dimchae Stay specialty stores will be offered benefits such as interest-free long-term installments for 24 or 36 months. Depending on the payment amount, they can also receive billing discounts of up to 250,000 KRW.
A Winia Aid official said, "This event was planned to provide various benefits to consumers as the kimchi-making season begins in earnest," adding, "Winia Aid will continue to hold various events for consumers in the future."
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