[Nado Startup] Topresso "We Only Sell Freshly Roasted Coffee Beans Produced on the Same Day"

[Asia Economy Reporter Moon Hyewon]There is a coffee brand that adheres to the ‘no inventory principle,’ supplying only freshly roasted beans produced on the same day to its franchise stores. Topresso is a pure domestic coffee franchise with 18 years of experience, having established a roasting factory in 2008 and built a differentiated ‘Daily Order Roasted System’ of ‘same-day order, same-day roasting, same-day shipping.’ Topresso is a compound word of ‘Top’ (best) + ‘Espresso’ (coffee).

Topresso offers three types of beans?‘Original Blend,’ ‘Special Blend,’ and ‘Decaffeinated Blend’?to allow consumers to choose according to their individual preferences. The Original Blend features a clean and nutty flavor of roasted almonds and a well-balanced profile.

The Special Blend was launched to commemorate Topresso’s 15th anniversary. It blends the top 7% of beans, highlighting a fragrant acidity and rich flavor.

The Decaffeinated Blend uses only water and carbon filters to remove 99.9% of caffeine, preserving the coffee’s original taste and aroma through a lengthy process.

Topresso operates an ‘Estimated Quote System’ that provides prospective franchisees with investment estimates before signing contracts. This system helps potential entrepreneurs check the necessary budget in advance to set a reasonable startup budget, receiving favorable reviews from them.

Additionally, Topresso supports systematic professional consulting to create stores capable of both delivery and in-store service.

In particular, to capture the increasing delivery demand due to COVID-19, the headquarters leads delivery consulting planning and execution, providing menu photography images, planning promotional advertising, analyzing demand within commercial districts, and setting order management goals with setup support.

Moreover, it supports systematic professional consulting for efficient in-store operations to simultaneously boost in-store sales, earning positive evaluations among franchise owners.

Recently, a win-win project has been underway to assist franchisees and prospective entrepreneurs facing difficulties. For five new startup stores, franchise fees and training fees are supported on a first-come, first-served basis.

A Topresso representative said, “We are currently waiving training fees for those signing new contracts, making it possible to start a business with a small capital, so we ask for much interest from prospective entrepreneurs.”