"Kim Seonho Cutoff" in Advertising Industry, Facing New Phase... Resumption of Mask and Camera Ads

Photo by Mimamask Official Instagram Capture

[Asia Economy Reporter Na Ye-eun] The advertisements featuring actor Kim Seon-ho, which had been set to private following a privacy controversy, are now being resumed.

On the 28th, mask company Mima Mask changed Kim Seon-ho's advertisement videos to public on their official YouTube channel. Previously, when the privacy controversy surrounding Kim Seon-ho arose, Mima Mask had set all his advertisement videos to private, but now, upon visiting the company's official website, one can immediately see videos and photos of Kim Seon-ho wearing their masks.

Canon Korea also made Kim Seon-ho's previously private advertisement videos available again. Canon Korea publicly shared a vlog video of Kim Seon-ho on their official YouTube channel that had been posted a month ago.

With Kim Seon-ho's videos being revived, attention is also focused on whether about ten brands, including Domino's Pizza, 11st, Shinhan My Car, La Roche-Posay, Food Bucket, and Canon Korea, which had cut ties with Kim Seon-ho, will make their advertisements public again.

Meanwhile, this controversy erupted on the 17th when a post titled "Exposing the hypocritical and shameless true nature of the recently trending actor K" was uploaded on an online community. The author, A, claimed that "Kim Seon-ho coerced her into abortion under the pretense of marriage and unilaterally broke up with her." Since then, Kim Seon-ho has been shunned in the advertising industry amid the privacy controversy.

Regarding the controversy, Kim Seon-ho stated, "I met that person with good feelings, but due to my carelessness and thoughtless actions, I hurt her," and added, "I apologize for disappointing everyone who has believed in and supported me until the end." Afterwards, A posted that "I have received an apology. There was a misunderstanding," and deleted her original expos?.

Currently, various allegations and new reports directed at Kim Seon-ho continue, leading to a battle over the truth. In particular, on the 26th, Dispatch revealed A's real name and reported that she had hidden her divorce and dated Kim Seon-ho, and that the claims she made were not true.

Although the exact facts have not been clarified, public opinion seems to be shifting as netizens claiming to be acquaintances of Kim Seon-ho have posted messages vouching for his character, and child actors who filmed with him have posted supportive messages, signaling a green light for Kim Seon-ho's comeback.