Samsung Life Launches 'Samsung Life Mi' Rice Following Bottled Water Release

Samsung Life Insurance announced that starting from the 26th, it will launch organic new-season rice 'Samsung Life Rice' through Market Kurly.

[Asia Economy Reporter Oh Hyung-gil] Samsung Life Insurance is launching rice sales following its bottled water. The company is continuing attempts to naturally attract customer interest by releasing unique marketing products.

Samsung Life Insurance announced that starting from the 26th, it will launch organic newly harvested rice called 'Samsung Saengmyeongmi (米)' through Market Kurly.

Samsung Saengmyeongmi consists of three types of premium newly harvested domestic rice harvested this year: organic white rice, oats, and mixed grains (barley and five grains), each weighing 450~500g for a total of 1.45kg. Individually packaged in reusable containers, it is convenient to use and can also be used as a gift.

It also has unique names. 'Ildangbaekmi', 'Dundun Plus Oats', and 'All-in-One Mixed Grains' are respectively derived from Samsung Life Insurance products 'New Comprehensive Health Insurance Ildangbaek', 'Dundun Plus Whole Life Insurance', and 'New All-in-One Cancer Insurance'. Scanning the label QR code allows customers to check the product descriptions of each item.

Samsung Life Insurance plans to use a portion of the rice sales proceeds to support meal expenses at local children's centers. For each set sold, 1,000 KRW will be saved and donated to local children's centers.

In April, Samsung Life Insurance sold 'Samsung Saengmyeongsu (Water)' and decided to use part of the sales proceeds to support medical expenses for pediatric patients.

Baemi Hyang, head of Samsung Life Insurance's marketing team, said, "With the launch of Samsung Saengmyeongmi, we hope to create a friendly brand image and practice the value of sharing through social contribution." She added, "We plan to lead market changes through fresh marketing activities that keep pace with trends."