ADT Caps' New Name for Daily Care 'SK Shielders'

Changing Mission and Increasing New Growth Business Sales by More Than 5 Times by 2025
Aiming to Expand Cybersecurity and New Growth Business Sales Share to 60%

ADT Caps (CEO Park Jin-hyo) has changed its company name to ‘SK Shieldus’ and declared its leap forward as a ‘Life Care Platform’ company. On the morning of the 26th, ADT Caps announced this through an online media briefing and introduced its new vision and business strategy. SK Shieldus combines ‘shield’ and ‘us,’ symbolizing the creation of an environment where everyone can feel safe.

At the briefing, Park Jin-hyo, CEO of SK Shieldus, stated, "Since becoming a new member of SK in 2018, we have achieved more than double the sales in three years, marking the best growth since our founding." He added, "Now, by changing our name to SK Shieldus, we aim to accelerate our evolution into a life care platform company and increase new growth business sales by more than five times by 2025." In particular, Park explained, "We will drastically transform our existing business structure centered on physical security to expand the sales ratio of new growth businesses such as cybersecurity, cloud, convergence security, unmanned services, and care to about 60% by 2025."

Specifically, in the cybersecurity business, cloud security and mobile have been set as key growth foundations. In cloud security, SK Shieldus plans to strengthen partnerships with global solution providers and actively pursue mergers and acquisitions (M&A). The strategy is to expand cloud security business sales by more than five times by 2025. The mobile business is preparing subscription-based services with various functions to care for parents, children, and pets, aiming to increase monthly active users (MAU) to 3 million by next year.

SK Shieldus will also fully introduce AI CCTV into its physical security solutions within this year. While physical security has so far focused on protecting customers’ assets, going forward, based on AI CCTV, it will play the role of a business partner that helps generate profits through commercial area analysis, sales analysis, and more.

SK Shieldus also unveiled its self-developed intelligent convergence security platform, ‘SUMiTS.’ This service integrates SK Shieldus’s cybersecurity and physical security capabilities with AI, Internet of Things (IoT), and big data technologies to prevent security threats not only in facility management, industrial safety, and disaster management but also in operational technology and industrial control systems.

Based on accumulated domestic and international business capabilities and know-how, SK Shieldus is actively pursuing global expansion. Last year, it successfully exported its self-developed information security monitoring platform, Secudium, to Vietnam and plans to expand its global monitoring platform business based on this.

CEO Park emphasized, "SK Shieldus is committed to making South Korea the safest and most comfortable country in the world by expanding all our solutions and services." He added, "We will leap forward as a life care platform company that provides security, safety, and care for people, objects, and spaces without constraints of time and place."