CJ OnStyle Living PB Atssential Launches 'Belver Fabric Sofa'

CJ OnStyle Living PB Atssential, 'Belver Fabric Sofa'.

Special Fabric Developed Based on Velvet Material Applied
Backrest Detachable for Various Modular Configurations

[Asia Economy Reporter Yuri Kim] CJ OnStyle Living's private brand (PB) 'Atssential' announced on the 21st that it will launch a new furniture product, the 'Belber Fabric Sofa.'

The 'Atssential Belber Fabric Sofa,' launching on the 27th on CJ OnStyle's flagship planning program 'Choi Hwajeong Show,' applies a special fabric developed based on velvet material. It features easy clean technology that allows stains to be wiped off easily with water and is resistant to everyday water exposure. It also reduces concerns about scratches caused by children and pets. To minimize sofa sagging and enhance comfort, pocket springs are embedded in the seat cushions. The sofa backrest cushions are detachable, allowing for various modular configurations. This sofa has passed tests for five major harmful substances and allergy concerns through the Korea Apparel Testing & Research Institute (KATRI) and has also received the European Oeko-Tex certification.

The product is available in sizes for 3-seater, 4-seater, and 6-seater corner types, with colors offered in Gray, Mint Blue, and Light Beige. Customers who purchase during the broadcast will receive two additional cushions of the same material and color. A pop-up space to experience the Atssential sofa has also been prepared. It can be visited until the 12th of next month at the brunch cafe 'Three Birds' Central City branch, where various prizes will be given through SNS photo certification events.

Meanwhile, Atssential is a CJ OnStyle living lifestyle PB that debuted in 2019. Starting with bedding as the brand's first product, it completed a lineup of sleep products including toppers and mattresses, and is expanding its brand portfolio with living items such as sofas, carpets, and curtains. Atssential surpassed a cumulative order amount of 55 billion KRW within two years of its launch.

To celebrate its 2nd anniversary, an Atssential special exhibition will be held on the CJ OnStyle mobile application starting from the 25th. Customers can purchase the brand's representative products at discounts of up to 50%.