Hana Bank Opens Mock Investment Game 'Tuja-ui Marble' with Netmarble

[Asia Economy Reporter Kiho Sung] Hana Bank announced on the 20th that it has launched a simulated investment game called ‘Investment Marble’ on its mobile app ‘Hana One Q,’ allowing users to easily and enjoyably experience investing through gaming.

‘Investment Marble,’ co-developed by Hana Bank and Netmarble, is the first service introduced since the two companies signed a strategic business partnership on May 11. It is a simulated investment game service combining finance and gaming, designed for the MZ generation.

‘Investment Marble’ features a board in the style of Netmarble’s game ‘Modoo Marble,’ where financial products are arranged on the board. Players roll dice to move to different squares and decide whether to invest and how much to invest. Based on the actual investment returns of the chosen products over the past two years, players can experience the increase or decrease of their assets, making it a financial experience game.

The board consists of 11 representative financial investment products such as stocks, bonds, major indices, and overseas stocks, as well as OX financial quizzes, random cards, financial crises, and Hana One Q (move to a desired square), allowing users to enjoy a variety of investment experiences. The OX financial quiz provides financial knowledge helpful for investment performance, Hana One Q offers investment product recommendations from bank experts, random cards represent various income and expenses in daily life, and financial crises symbolize unexpected major economic shocks.

Park Sung-ho, CEO of Hana Bank, stated, “Although the MZ generation’s demand for asset growth is increasing, many customers still find financial investment unfamiliar and difficult. We launched the ‘Investment Marble’ service to provide an opportunity to experience investing.” He added, “We will continue various efforts to move away from supplier-centered financial services and offer digital innovation services and new communication methods tailored for the MZ generation.”