Shinsegae's 'SSG Day' Online Pre-Event... All Affiliates Mobilized

Shinsegae Group will kick off a pre-event focused on online activities starting from the 25th ahead of 'Korea SSG Day'.

[Asia Economy Reporter Lim Chunhan] Shinsegae Group announced on the 20th that it will launch a pre-event focused on online starting from the 25th ahead of the year’s largest discount event, 'Korea SSG Day.'

SSG.com selected 100 best items in the fresh and processed food and daily necessities categories and will offer them at prices discounted up to 80%. Representative products include limited quantities of Shine Muscat grapes and Tomahawk steaks at half price, and the brand Handon pork will also be sold at prices up to 40% cheaper. Popular daily necessities will be offered in '1+1', '2+1' sets or with discounts up to 50% when purchasing two or more items. Large brands such as Samsung Electronics and LG Electronics, as well as fashion and cosmetics brands, will also participate in the discount event.

Collaborative products with affiliates are also abundantly prepared. In connection with Shinsegae Department Store Gallery, print works by modern art masters such as Alex Katz and Takashi Murakami will be sold at prices discounted up to 10%. Starbucks’ Winter Frequency products will be offered in limited quantities, and Chosun Hotel & Resort package accommodation and buffet vouchers will be available at prices discounted up to 70%.

Online platforms such as W Concept, SI Village, Shinsegae TV Shopping, and Good.com will also participate in the event, providing the greatest benefits of the year.

A Shinsegae Group official said, “Having experienced the SSG Day event over the past two years, we have devoted great effort to prepare the event to meet the heightened expectations of customers,” adding, “Since the online portion of the total event volume has been expanded to 50%, we plan to excite customers with mega discount benefits and an overwhelming product lineup.”