[Smart Finance Awards] Mirae Asset Securities' 'M Stock' Stands Out for Implementing a Personalized Trading Environment

MTS Award

At the ‘2021 Asia Smart Finance Awards,’ Mirae Asset Securities was selected as the winner of the Mobile Trading System (MTS) Award, which is the Financial Services Commission Chairman’s Award. Mirae Asset Securities’ M-Stock received high praise in the business category for its ability to provide a personalized trading environment.

Mirae Asset Securities offers the best user experience (UX) and customized investment information for customers. In particular, it approaches the 20-30s MZ generation (Millennials + Generation Z), who may not have much investment experience, by making future planning through investment easy to understand using dedicated mobile applications (apps) and social networking services (SNS). For MZ generation customers, it provides basic MTS usage instructions as well as specialized investment information such as overseas stocks and exchange-traded funds (ETFs) through SNS and YouTube channels.

For high-net-worth individuals, it proposes mobile trading services for major KRW and foreign currency bonds and wrap accounts (available for non-face-to-face subscription) to enable stable fund management.

‘Dr. Big’s Investment Diagnosis,’ which verifies investors’ investment ability levels through big data algorithm analysis, is also receiving favorable reviews from investors. Dr. Big’s Investment Diagnosis scores an investor’s investment pattern by analyzing six months of transaction history. Additionally, by comparing with high scorers, investors can identify areas for improvement. In ‘Dr. Big’s Signal,’ unusual events that occurred the previous day in the stocks held by the investor are summarized, allowing a quick overview of various news related to their stocks. It is also possible to check what unusual events occurred in trading volume and how the stock price moved when similar events happened in the past.

Along with this, Mirae Asset Securities is investing generously in digital talent recruitment and employee digital education to meet customer demands with just a smartphone. A representative from Mirae Asset Securities’ Digital Platform Division stated, “We believe that smartphones will become a fierce battlefield in the financial investment industry in the future,” adding, “To gain a competitive edge in such an environment, we will continuously secure UX/UI specialists and highly capable developers.”

In the short term, Mirae Asset Securities aims to strengthen overall infrastructure, including mobile-centered user experience improvements, advancement of investment content, and establishment of MyData infrastructure. In the mid to long term, it plans to continuously secure promising future customers by implementing data-driven personalized diagnostics and hyper-personalized advisory solutions.