Pre-Sale Promotion Runs Until the 25th
[Asia Economy Reporter Kim Yuri] AK Plaza Gwangmyeong, scheduled to open on the 29th, announced on the 18th that it will hold a pre-sale event for consumers looking to purchase home appliances due to weddings, moving, and other reasons.
Recently, with extended periods of staying at home due to COVID-19 and the overlapping wedding and moving seasons, the number of consumers looking for home appliances has increased. Home appliances tend to be more sensitive to price benefits compared to other product categories because of their higher price range. Most department stores and shopping malls preparing for their openings are actively strengthening promotions such as pre-sales by collaborating with well-known home appliance brands to take advantage of this trend.
AK Plaza Gwangmyeong announced that it will hold a pre-sale event in cooperation with leading domestic home appliance brands Samsung Electronics and LG Electronics until the 24th. Various gifts and additional gifts based on purchase amounts have been prepared. An AK Plaza Gwangmyeong official who planned the event said, "Purchasing home appliances at newly opened stores is reasonable," adding, "Many customers, including soon-to-be-married couples, visited during the first weekend of the promotion."
Meanwhile, AK Plaza Gwangmyeong, with a scale of 46,305㎡ (approximately 14,007 pyeong), will have a pre-opening on the 27th and officially open on the 29th. It is the fourth shopping mall launched by AK Plaza following the Hongdae, Giheung, and Sejong branches. This is the first location to use the brand name AK Plaza for the shopping mall instead of AK& after the BI integration plan announcement in May.
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