[Asia Economy Reporter Lim Chunhan] Shinsegae Duty Free announced on the 17th that it will hold a "raffle event" from the 18th to the 24th, where participants can snag the most sought-after sneakers of the second half of this year for only 1,000 KRW.
This event is being held in collaboration with Musinsa's limited edition market "Soldout," following the popularity of the Off-White limited edition sneaker raffle event held last April. About 80% of participants at that time were new members of Shinsegae Duty Free, recording a figure three times higher than the average new member inflow.
Six sneaker models that have received the most attention during the second half of this year will be showcased. Prizes include limited editions such as the "Jordan 1 High·Low Scott Fragment Military Blue," created by world-renowned rapper Travis Scott and famous designer Hiroshi Fujiwara in collaboration with Nike. The resale prices of these products range from approximately 300,000 KRW to 3,500,000 KRW.
Anyone who is a member of the Shinsegae Duty Free online mall or Soldout can participate. By entering their Shinsegae Duty Free ID on the application screen within the Soldout app event page and clicking the apply button, participants are automatically entered. Winners will be individually notified on the 29th. Fourteen winners selected through a draw will have the opportunity to purchase one randomly selected sneaker from the six models for 1,000 KRW.
A Shinsegae Duty Free official stated, "Raffles have now become a fun culture mainly among the MZ generation (Millennials + Generation Z) who want to express their individuality, beyond just a simple event," adding, "We will continue to strive to be a duty-free shop that provides customers with opportunities to access special products and differentiated shopping experiences."
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