Seven Eleven Launches 'Honey Peach Ade' Featuring Fruits from Young Farmers

Seven Eleven has launched 'Seven Select Honey Peach Ade'.

[Asia Economy Reporter Lim Chun-han] Seven Eleven announced on the 17th that it has launched the ‘Seven Select Honey Peach Ade’ using Hwangya peaches (yellow peaches) in collaboration with Shin Seung-bin, an outstanding young farmer recommended by the Rural Development Administration.

The Honey Peach Ade uses juice extracted from Hwangya peaches directly cultivated by Shin Seung-bin in the clean area around Chiaksan Mountain in Gangwon Province. Hwangya peaches are known for their rich aroma and excellent sweetness. Shin Seung-bin has been running a peach farm for two generations and has won the grand prize at the Chiaksan Peach Contest.

To commemorate the launch of this product, a promotion is being held until the 27th of this month, offering free cup ice to customers who purchase the product.

A Seven Eleven official said, “The first project for young farmers, the Shine Muscat Ade, sold out 150,000 units within a week of its release, gaining great popularity,” and added, “We will continue to work with the Rural Development Administration to widely promote healthy and excellent Korean agricultural products and introduce various products using them.”