Hanacard Revamps Metaverse 'Hanacard World'... "Zoom A Music Concert Included"

Attempts Including Collaboration with Hip-Hop Musician Joob A and Creation of Zepeto Avatar Sub-Character

[Asia Economy Reporter Ki Ha-young] Hana Card announced on the 14th that it will hold a virtual music concert featuring hip-hop musician Joob A and a Zepeto certification shot event to commemorate the revamp of 'Hana Card World' in the metaverse Zepeto.

The revamp, timed for autumn, is designed for customers tired from COVID-19 to enjoy from their homes, featuring a healing experience in a maple forest while listening to music, a restaurant, camping space, cafeteria, and an ESG (environment, social, governance) solar energy experience.

Additionally, through collaboration with hip-hop musician Joob A, users can create Zepeto avatars to communicate, and the Hana TV music concert has been expanded into a virtual space to provide experiential value in the virtual world.

Hana Card will also hold the 'Find the Treasure Badge Certification Shot' event in Zepeto Hana Card World until the 30th of next month. Participants who upload certification shots on SNS channels and enter the event will be entered into a draw to win prizes such as Britz Bluetooth speakers, mood lights, and wireless humidifiers.

Im Hyun-bin, head of Hana Card, said, "We plan to continuously hold virtual non-face-to-face concerts in the metaverse through collaboration with various artists," adding, "As customer experiences have changed, we will continue to activate metaverse marketing."