Lotte Confectionery's Mon Cher, Launches 'Monchellin Road' Project

[Asia Economy Reporter Seungjin Lee] Lotte Confectionery announced on the 14th that it will launch the ‘Mongshelleng Road’ project utilizing ‘Mongshell’.

‘Mongshelleng Road’ is a compound word combining ‘Mongshell’, ‘Michelin’, and ‘Road’, meaning a dessert gourmet guide introduced by Mongshell. The ‘Mongshelleng Road’ project promoted by Lotte Confectionery is a collaboration between representative products of local gourmet restaurants and the ‘Mongshell’ brand, considering the difficulty of traveling due to COVID-19 recently. This project features applying the taste and design of famous gourmet products to ‘Mongshell’.

The first start of the ‘Mongshelleng Road’ project is with the donut brand ‘Noted’. Through collaboration with Noted’s chefs, Lotte Confectionery applied the dessert concept inspired by Noted’s signature cake ‘Mont Blanc’, which uses chestnuts, a seasonal autumn ingredient, and is known for its soft texture and excellent cream, to a bite-sized ‘Petit Mongshell’.

The ‘Petit Mongshell Marron Mont Blanc Cake’ is available for purchase at discount stores and general supermarkets. Also, at Noted Cheongdam branch, the limited collaboration donut ‘Mont Blanc Donut’ of ‘Mongshell X Noted’ will be sold together with the ‘Petit Mongshell Marron Mont Blanc Cake’ until November 19. The ‘Petit Mongshell Marron Mont Blanc Cake’ can also be purchased at Noted Samsung branch.

Lotte Confectionery is holding a product purchase certification event to commemorate the ‘Mongshelleng Road’ project. This event can be participated in by posting a purchase certification photo along with the required hashtags on a personal Instagram. The event period runs until November 7, and 100 people will be selected by lottery to receive a ‘Mongshell X Noted Picnic Camping Kit’. Winners will be announced individually via DM (Direct Message) on November 11. In addition, Lotte Confectionery plans to carry out various promotions such as using live commerce platforms in line with the product launch.

Lotte Confectionery plans to continue the ‘Mongshelleng Road’ project through ongoing collaborations with products from famous local gourmet restaurants, presenting a unique concept of ‘Mongshell’ and delivering enjoyment to consumers.