KleanNara Collaborates with Happy Bean for 'Coloring Clean Hearts' to Prevent Child Abuse

An introductory image for the 'Coloring Clean Hearts' campaign conducted on Naver Happy Bean by Clean Nara to prevent child abuse.
Photo by Clean Nara

[Asia Economy Reporter Kim Jong-hwa] Comprehensive paper company Kkaekkeuthan Nara is conducting the 'Coloring a Clean Heart' campaign on Naver Happy Bean to prevent child abuse.

On the 15th of last month, Kkaekkeuthan Nara signed a business agreement with the Ministry of Health and Welfare to prevent child abuse and launched beauty tissues with child abuse prevention messages. The beauty tissues feature designs directly created by young adults preparing for independence (protected children aging out) from the nonprofit organization 'Oneul-eun,' and the product is designed so that the beauty tissue can be used as a canvas for coloring, in addition to its original purpose.

Kkaekkeuthan Nara is raising awareness about child abuse prevention through its official CSR channel 'Clean Cycle' and decided to partner with Naver Happy Bean to provide more opportunities for the public to empathize with child abuse prevention. Through the campaign, participants can engage in △ recognizing abuse signals △ coloring the campaign beauty tissues △ learning about the campaign beauty tissues △ supporting the campaign, and depending on the participation area, they can contribute to creating social value through matching donations and bean rewards.

Kkaekkeuthan Nara will sell 24,000 limited edition campaign products through the Naver direct mall and plans to use 5.5% of the sales revenue, symbolizing its 55th anniversary, to support the independence of young adults preparing for independence (protected children aging out). A Kkaekkeuthan Nara official said, "Since this campaign allows people to check and spread child abuse prevention messages while coloring the product, it can create social value through play," adding, "We will continue to strive to create a healthy and clean world for children."