LG Electronics Named 'Best TV Brand' for 6 Consecutive Years by Australian Media

Consumer Magazine 'Choice' Ranks TV Brand First in All Evaluation Categories

A customer visiting an electronics store in Australia is examining an LG OLED TV.
[Photo by LG Electronics]

[Asia Economy Reporter Kim Heung-soon] LG Electronics announced on the 11th that it was selected as the "Best TV Brand" in a comprehensive TV brand evaluation conducted by Australia's leading consumer magazine, CHOICE. Since CHOICE began selecting the best TV brands in 2016, LG Electronics has ranked first for six consecutive years.

CHOICE annually selects the best TV brand by comprehensively evaluating ▲TV performance ▲brand trust based on surveys of thousands of customers ▲consumer satisfaction ▲the proportion of products recommended. This evaluation reflects not only product performance but also customer satisfaction.

LG Electronics ranked first ahead of major TV brands in all categories. The overall score, which sums up the points from each evaluation category, was 87 points, significantly ahead of the second-place company, which scored 78 points.

LG TVs also dominate the TV performance evaluation conducted independently by CHOICE’s panel of experts. LG OLED TVs took the top four spots, and all of the top eight products were LG TVs.

LG OLED TV, which ranked first among all TVs with a performance evaluation score of 86 points, received high marks across the board in picture quality, user interface, and smart features, along with the evaluation "Bad points: Nothing to mention."

Previously, LG OLED TV was also selected as the best product in both the "Best TV for Sports Viewing" and the "Best Smart TV for Movie Viewing" categories by CHOICE.

Im Sang-moo, head of LG Electronics Australia, said, "We will continue to strive to be recognized as the most trusted top TV brand by customers in the Australian premium TV market, where global brands fiercely compete, by leading with OLED TVs."