'Chetunpyeon' Accumulates 4.26 Million Views... "Visuals Contributed"
Cast Members Also Promote Ads on SNS...Attracting Netizens' Attention
[Asia Economy Reporter Junhyung Lee] Fintech startup Finda's first TV commercial surpassed 5 million views within a month of its release. Finda plans to strengthen its marketing efforts starting with this TV commercial.
According to Finda on the 3rd, the cumulative YouTube views of the company's first TV commercial series, launched last month, reached approximately 5.55 million. The series of commercials, released sequentially on YouTube channels and other platforms since the 1st of last month, includes three episodes: ▲Youth Edition ▲Friend Edition ▲Office Worker Edition. Among these, the most popular Youth Edition has about 4.26 million views.
One of the reasons behind this success is the visual quality. To create a commercial resembling a movie scene, Finda made efforts such as converting a parking lot in Seongsu-dong, Seoul, into a basketball court. Filming took place in various locations including Paju, Gyeonggi Province, and Gokseong, Jeollanam-do, to fulfill the planning intent. A Finda representative said, "We believe the unfamiliar visual style, different from traditional TV commercials, sparked a strong response on platforms like YouTube," adding, "For the office worker edition, to create the atmosphere of an old office, we even built a new set in an empty lot."
Actor Lee Hak-joo, who appeared in Finda's TV commercial "Youth Edition," introduced the Finda advertisement through social networking services (SNS). The post attracted attention from netizens with comments from actors Jung Il-woo and others. [Photo by Instagram capture]
The actors appearing in the commercials also helped with 'word-of-mouth marketing.' Actor Lee Hak-joo, who starred in the Youth Edition, introduced the Finda commercial through social networking services (SNS). The post attracted attention from netizens with comments from actors such as Jung Il-woo.
Finda will intensify its marketing efforts starting with this TV commercial campaign. In addition to digital video media like YouTube, Finda is actively utilizing outdoor advertisements in places such as subways and bus stops.
Meanwhile, Finda's performance continues to show steady growth. The cumulative loan amount approved through Finda's 'loan comparison brokerage platform' exceeded 372 trillion won as of the 1st of this month. Considering that the cumulative approved loan amount for this service was around 207 trillion won in early July this year, it has increased by 79.7% in just three months. During the same period, the loan amount used by Finda users rose from 24 trillion won to 32 trillion won, an increase of about 8 trillion won.
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