Shinsegae Department Store Gangnam Branch Presents Maison Goyard New Collection

Shinsegae Department Store will hold the 'Goyard Jet Black Special Popup Showcase' at its Gangnam branch until the 6th of next month.

[Asia Economy Reporter Lim Chun-han] Shinsegae Department Store announced on the 29th that it will hold the ‘Goyard Jet Black Special Pop-up Showcase’ at the Gangnam branch until the 6th of next month, unveiling Maison Goyard’s new collection for the first time in the world.

This pop-up was specially planned by Maison Goyard for Shinsegae Department Store Gangnam, with store layout and product displays differentiated from previous pop-ups. The store’s colors were composed of slate gray, matte black, and red to highlight the Jet Black collection products. The product display also utilized geometric patterned squares arranged side by side on the walls, creating an atmosphere akin to viewing an exhibition.

During the pop-up period, exclusive products sold only at Shinsegae Department Store were also prepared. The popular ‘Sena’ series from Maison Goyard, which can be used as a pouch or clutch, and the reversible ‘Anjou Mini’ model will be introduced exclusively in limited quantities only at the Shinsegae Department Store Gangnam Jet Black Showcase.

A Shinsegae Department Store official said, “Shinsegae Gangnam has established itself as a stage where global luxury brands first introduce new products targeting the Asian market,” adding, “We will continue to uphold the status of Korea’s representative department store with innovative offline content.”