[Asia Economy Reporter Moon Hyewon]bhc Chicken announced on the 28th that its ‘Ppuring Hot Dog’ has surpassed 2 million cumulative sales within 2 years of its launch.
The Ppuring Hot Dog is a hot dog made by wrapping a sausage made from 100% domestically produced pork in chewy glutinous rice dough, frying it, and then applying Ppuringkle seasoning on top. Especially, it has a crispy exterior and a chewy interior, and it has been consistently loved by consumers as one of the representative side menu items, with over 1 million units sold within a year of its release.
To continue the rising trend of Ppuringkle, bhc Chicken consecutively launched side menu items using Ppuringkle seasoning in 2019, such as ‘Ppuring Cheese Ball,’ ‘Ppuring Potato,’ ‘Ppuring Sotteok,’ and ‘Ppuring Hot Dog.’ At that time, it was characterized by simultaneously capturing the trend and bhc Chicken’s unique differentiated taste, which expanded customer choices and positively influenced franchise store sales growth, according to bhc Chicken.
The Ppuring Cheese Ball is an upgraded version of the popular menu item ‘Sweet Crispy Cheese Ball,’ and the Ppuring Potato is a menu item coated with Ppuringkle seasoning on seasoned potatoes. The Ppuring Sotteok is made by applying sweet gangjeong sauce on sotteok sotteok (sausage + rice cake) and finishing it with Ppuringkle seasoning, boasting a strong sweet and salty charm.
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