Emart24 Wins 'Asia Brand Prize' Grand Award with ESG Design

Emart24 won the Grand Prize at the 'Asia Brand Prize 2021' for its ESG (Environmental, Social, and Governance) design.

[Asia Economy Reporter Lim Chunhan] Emart24 announced on the 28th that it won the Grand Prize at the ‘Asia Brand Prize 2021’ with its ESG (Environmental, Social, and Governance) design. The awards featured 88 brands from 9 countries in the Asia region. Among them, 24 works were selected as ‘Winners,’ and Emart24 received the Grand Prize, awarded to only one most valuable brand.

The brand design for which Emart24 won the Grand Prize is the eco-friendly campaign ‘Green e Step.’ In line with the social atmosphere emphasizing ESG, the design, which features eco-friendly messages and upcycling ideas that customers can practice themselves on everyday shopping bags, was highly appreciated and resonated strongly with the judges.

Emart24 incorporated upcycling ideas into the paper shopping bags currently used in stores, such as ▲ using them as door hangers labeled ‘Sleeping’ ▲ coloring them according to individual personality ▲ using them as calendars. Additionally, the eco-friendly plastic shopping bags under review feature a maze graphic shaped like endangered animals, symbolizing the idea of thinking together about ways to coexist with animals.

An Emart24 representative said, "We planned the Green e Step brand campaign after considering ways to naturally convey messages that remind customers of the importance of eco-friendliness and enable them to practice upcycling themselves. We are striving to provide differentiated value to customers through designs that are not only beautiful but also more sensory, intuitive, and imbued with story and meaning."