Chicken Food Hall Sase, YouTuber 'Mingdong' Camping Special Exhibition

[Asia Economy Reporter Moon Hyewon] Chicken specialty food brand Sase announced on the 27th that it will hold the ‘Mingdong Branded Content Commemorative Camping Event’ on its official online mall until the 30th.

At the camping event, Sase’s barbecue chicken steak and spicy grill steak chicken buffalo wing gold, introduced by YouTuber ‘Mingdong’ in videos, will be sold at a discount.

Sase Barbecue Chicken Steak is an authentic barbecue chicken made by oven-roasting bone-in chicken thigh meat. Using the air-chilling method, which rapidly cools the hot meat with subzero cold air, it maximizes a tender yet chewy texture. It is seasoned with a golden ratio of garlic, soy sauce, and pepper, and can be cooked both in an air fryer and by pan-frying.

The Spicy Grill Steak uses refrigerated chicken thigh meat, characterized by rich juice and a soft texture. The flavor, a blend of 11 seasonings including chili and black pepper, is a versatile steak that pairs well with rice, noodles, or salad.

Meanwhile, Sase, which is receiving a hot response online with comedian Hwang Jeseong’s comic CF, has been launching new products one after another, such as the new concept chicken snack Chicks, the home drinking mate Home Sulmate for enjoying specialty restaurant side dishes at home, and the extremely spicy Hurricane Chicken Drumsticks, gaining great consumer popularity.